About Alice

“The world would be better if people had massages more often.”

 

How I got here

I knew that being more in touch with ourselves, our community and our environment creates a brighter future. Then I discovered how Holistic massage deepens that connection.

So in 2018, I completed one of the UK’s most comprehensive massage courses, the following year I massaged hundreds of clients.

[Pause three years for motherhood, the Covid pandemic and a move home to Pembrokeshire].

In 2022 I returned to massage - in Haverfordwest, the town where I was born.

Since then, I’ve supported over 500 clients and received over 140 5-star Google reviews.

2025 I’ve opened my very special treatment room in Goodwick.

Effleurage on quadriceps, upper leg Holistic Massage with Alice

What I do:

  1. I provide a trusted space for your holistic massage in Pembrokeshire. I will be your ally in a healthy, happy life. 

  2. I’m a co-founding director of The Well Fund financially supporting those in need of a massage. I want to leave a legacy my son will be proud of.

  3. I created One Collective with a friend, to host gatherings for wellness entrepreneurs and creatives in Haverfordwest. I value connection and collaboration.

 

My guiding principles

  • Inspire positive mental, physical & emotional health 

  • Live harmoniously with ease and trust 

  • Play the long game and remain curious 

  • Marvel at the connectedness and complexity of our world, our bodies

  • Tread lightly on the planet and be in touch with nature

 

Qualifications

  • I trained at one of the best colleges in the UK. We discovered the detail of the human body (what, how, why), the conditions we may face alongside respecting the great responsibility and power of massage over 27 epic days in ten months, in Bristol. I studied 6hrs a week and gave 80 hours of massage in preparation for a 3hr anatomy, physiology and pathology exam and an assessed massage.

  • Emergency First Aid at Work, August 2022 and re-certified April 2025.

  • Registered with the professional body (Massage Training Institute) and insured with Balens.

  • Pregnancy Massage August 2023 With Heidi at Complementary Therapy College.

  • Prosection workshop, Kings College London July 2024 and July 2025.

  • Hot Stone Massage Mastery Certificate Course (6 CEU) May 2024

  • Weleda Skincare Advisor and Consultant Autumn 2024

  • I continue to learn through a variety of channels to advance my practise.

 

Can you believe massage is not regulated in the UK?

I find that totally shocking given

  1. the serious contraindications,

  2. the profound effects massage can have

  3. the intimacy with which we work.

Watch this 1min 43sec video to find out why qualifications matter!

Massage Training Institue: why to work with a certified therapist

 

Massage experience

I work with people of all shapes and sizes, young and aged. I meet each person’s needs from short-term challenges, to lifelong conditions and everything in between. I’ve massaged at retreats, festivals, client homes, my home and under the trees/on the beach. My range of experience is vast and I continue to learn from mentors, colleagues, self-study and professional courses.

 

Why I love massage

  • Giving a holistic massage is a wonderful experience - full of life and energy.

  • How we humans use, abuse and heal our bodies & minds fascinates me.

  • Touch ignites the most powerful connection leading to a profound client-practitioner relationship.

 

Life experience

  1. The highs and the lows of my life experiences, give me understanding and empathy.

  2. I keep active keeping me well whilst also providing perspective for my anatomy knowledge. Currently I enjoy strength and conditioning with my personal trainer.

    [Previously: Ultramarathon in the Swiss Alps, Ironman Wales and Ironman Cozumel are events I loved, plus cycling; Canada to Mexico, London to Copenhagen and back home from Spain.]

  3. I receive frequent massage and other healing complimentary therapies; include supervision, journalling, guided meditations and talking therapy. I take care of myself so that I can take care of you.

  4. My previous roles in producing world-class events, bringing communities together and managing operations in businesses such as Unreasonable, Do Lectures, Common Seas and (many other progressive organisations) ensure my professionalism and attention to detail.

 

You have a gift of empathy and deep sense of care. Utterly gorgeous. It’s been a joy. 

I feel so safe and held in your presence. There’s so much care and integrity in your living and touch.

Your energy is inspiring, you have so much to give life. Thank you for your kindness. 

Massage colleagues, Holistic Diploma 2018 BCMB